Thailand, often recognized as the “Kitchen of the World,” is globally respected for its diverse range of tropical fruits. Among them, longan, or “Lam Yai” in Thai, is one of the most treasured. With its translucent sweet flesh, floral aroma, and many health benefits, longan has captured the taste buds of consumers not only in Thailand but across Asia and other global markets. For traders, exporters, and agri-entrepreneurs, Thai longan presents a significant and growing market opportunity — especially as demand for tropical fruits continues to rise worldwide.
This article explores the factors that contribute to the export potential of Thai longan, key markets, challenges, and strategies for long-term success.
Overview of Longan Production in Thailand
Thailand is the largest exporter of fresh longan in the world, accounting for over 70% of global longan exports. Northern provinces like Chiang Mai, Lamphun, Chiang Rai, and Phayao are the key production hubs, thanks to their favorable climate, fertile soil, and experience in longan farming.
Thailand produces both fresh longan and processed longan (dried longan, longan in syrup, and frozen longan), allowing the fruit to be marketed in multiple forms year-round. The production season typically peaks between July and September, but with advanced cold chain logistics and processing capabilities, Thai exporters are now able to supply markets for longer periods.
Why Thai Longan Is in High Demand
1. Unique Taste and Quality
Thai longan, especially varieties like E-Dor and Chompoo, are known for their large size, juicy texture, high sugar content, and thin skin. These traits distinguish Thai longan from competitors and position it as a premium product in the international market.
Longan is often called the “dragon’s eye” due to its round shape and translucent flesh. It is not only a popular snack but also used in desserts, herbal drinks, traditional medicine, and even high-end cuisines, especially in China and Vietnam.
2. Cultural and Medicinal Significance
Longan has long been prized in Chinese traditional medicine for its health benefits — improving blood circulation, aiding sleep, and acting as a natural energy booster. As Asian consumers become more health-conscious, longan’s image as a functional superfruit enhances its appeal in premium markets.
During festivals and ceremonial occasions, longan is also a popular offering and gift in many cultures, further driving seasonal demand.
Export Markets for Thai Longan
1. China — The Largest and Most Influential Market
China is the single largest importer of Thai longan, accounting for over 80% of Thailand’s fresh longan exports. Chinese consumers value longan not just for its taste but also for its health benefits and traditional significance.
In recent years, e-commerce platforms like JD.com, Tmall, and Pinduoduo have become powerful distribution channels for Thai fruits, including longan. During festivals like the Mid-Autumn Festival and Lunar New Year, the demand for premium longan spikes.
Thailand benefits from the China-ASEAN Free Trade Agreement (CAFTA), which reduces tariffs and simplifies customs procedures, giving Thai exporters a competitive edge.
2. Vietnam and Other ASEAN Countries
Vietnam is both a competitor and a buyer. During off-seasons or for premium varieties, Vietnamese importers purchase Thai longan to meet domestic demand or re-export to China. Other ASEAN countries such as Malaysia, Indonesia, and Singapore are also steady consumers of Thai longan, especially among the Chinese diaspora.
3. Hong Kong, Taiwan, and South Korea
These markets favor high-end, well-packaged fruit and have consumers willing to pay more for safety, certification, and freshness. Thai longan, when properly branded and certified (e.g., GAP, Organic), can fetch higher prices in these markets.
4. Middle East and Western Markets
In the UAE, Saudi Arabia, and Qatar, Thai longan is gaining popularity in premium supermarkets and among expatriate communities. Similarly, longan is slowly entering Western markets such as the U.S., Canada, and parts of Europe via Asian grocery stores and health food channels, often in dried or frozen forms.
Forms of Exported Longan
Thai exporters benefit from the fruit’s versatility and durability:
- Fresh Longan – Most popular during harvest season, often exported by air or refrigerated sea freight.
- Dried Longan – Long shelf life and used in herbal medicine and tea.
- Frozen Longan – For off-season supply and convenience.
- Longan in Syrup – Exported as a canned or jarred product to supermarkets worldwide.
Government Support and Trade Promotion
Thailand’s Ministry of Commerce and Department of International Trade Promotion (DITP) actively promotes longan exports through:
- Trade fairs (e.g., THAIFEX, China-ASEAN Expo)
- Free trade agreements reducing tariffs
- Market access negotiations for phytosanitary and customs clearance in new countries
- Support for GI registration and branding for longan from specific provinces (e.g., Lamphun)
This government backing makes it easier for Thai exporters to compete globally.
Challenges to Consider
Despite the opportunities, exporters and traders should also be aware of key challenges:
1. Market Dependence on China
Relying heavily on a single market, especially China, can be risky due to policy changes, import restrictions, or sudden slowdowns. Diversification into secondary markets is essential.
2. Quality and Consistency
Buyers in international markets demand consistent quality, appearance, and sweetness level. Without strict quality control and post-harvest handling, exporters risk rejection or low prices.
3. Phytosanitary and Safety Standards
Countries like Japan, South Korea, and Australia have strict quarantine regulations and chemical residue requirements. Exporters must ensure compliance to avoid bans or delays.
4. Climate Change and Supply Volatility
Longan farming is climate-sensitive, and unpredictable weather can affect yields and fruit quality. Investment in smart agriculture, irrigation, and crop diversification is becoming necessary.
Opportunities for Innovation and Growth
1. Branding and Premium Positioning
Instead of selling longan as a commodity, exporters can build premium brands based on origin, sustainability, organic farming, or health benefits. GI certification for Lamphun Longan, for example, is a great way to distinguish Thai longan from others.
2. Value-Added Products
Thai entrepreneurs can capitalize on value-added longan products — dried snacks, longan juice, herbal tea, and even beauty or skincare items — expanding the market beyond fresh fruit consumers.
3. E-Commerce and Direct-to-Consumer Sales
With the rise of cross-border e-commerce, Thai fruit sellers can reach global consumers directly through platforms like Alibaba, Lazada, Amazon, and Shopee. Selling longan gift boxes, combo fruit packs, or health bundles opens new retail possibilities.
4. Sustainability and Traceability
Implementing blockchain or QR traceability systems, eco-friendly packaging, and fair trade practices can attract premium buyers in Europe, Japan, and South Korea, where ethical consumption is growing.
Conclusion
Thai longan is more than just a fruit — it is a high-potential export product backed by strong market demand, government support, and Thailand’s agricultural excellence. From the fresh fruit aisles of Beijing to the dried herb stores of Dubai, Thai longan continues to expand its global footprint.
For Thai farmers, SMEs, and agri-exporters, now is the time to invest in quality, branding, innovation, and diversification. With the right strategy, longan could be the next billion-baht fruit export from Thailand — bringing not only profits but pride to the Thai agricultural sector.
Interested in starting a longan export business? Connect with experts at Inter Trader Academy or explore our Longan Export Starter Kit designed for Thai entrepreneurs.
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